Marketing and communications leader bringing two decades of private-sector experience in strategic planning and effective messaging to the fight for individual liberty and free markets.
Mackinac Center for Public Policy, Midland, Mich.
Vice President for Marketing and Communications
Led seven-person marketing and communications team that contributed to notable victories for free-market policies advancing individual liberty. Highlights included nation’s most comprehensive public-sector pension reforms, a landmark deregulatory transportation service provider law that allowed ridesharing services to spread statewide, protection of educational choice in Detroit against politicized local government control and elimination of bonding requirements for victims of civil asset forfeiture.
Refocused marketing and communications plans on strategic audiences, improving efficiency in marketing and advertising investment while more effectively influencing the climate of public opinion. Results included rapid and measurable growth in key metrics, including media citations increased more than 250% and Michigan-based returning users to websites up 73% over previous year. Developed and instituted a popular new policy campaign planning model that increased alignment between policy and marketing/communications stakeholders, improving campaign effectiveness.
Expanded audience for policy advocacy beyond existing demographics through effective messaging and relationship building. Gained first-ever positive coverage for Mackinac Center policy positions in Detroit’s alt-weekly and African-American papers, progressive blogs and public radio on topics such as corporate welfare, stadium financing and professional licensure reform. Worked with legislative and policy teams to leverage media coverage in bipartisan coalition-building efforts.
Member of Mackinac Center’s executive team, with strategic plan oversight for entire organization.
Franco Public Relations Group, Detroit
Responsible for client results and satisfaction across marketing, advertising, media relations, social media, community relations and other functions. Provided national, regional and local clients with counsel, strategy, implementation, follow-through, reporting and analysis. Led and developed junior team members; selected and managed a broad range of third-party vendors. Agency leadership team member with responsibility for developing a new best practice improvement initiative. Provided senior counsel to account managers and other agency team members.
Led a diverse array of accounts for integrated marketing communications agency, increasing client retainer and project spending year-over-year. Developed new retainer and project business. Managed team of public relations, social media, interactive development and video production professionals and third-party vendors to plan, deliver and measure strategically important results to clients.
Starrconstand Business Communication, Detroit
Account lead for boutique integrated marketing, advertising and public relations agency.
Carhartt, Inc., Dearborn, Mich.
Public Relations Consultant
Created and managed a public relations and corporate communications function for global apparel manufacturer in full-time onsite contract position. Worked with international executive leadership team, including CEO, to measurably improve internal and external communications results.
Motech Public Relations, Grosse Pointe Woods, Mich.
As a self-employed public relations/corporate communications consultant, helped small and midsized clients plan and execute public relations and marketing campaigns.
Airfoil Public Relations, Detroit, Mich.
Account team leader for national technology PR agency. Successfully planned and executed strategies and tactics for major technology brands including Microsoft, eBay and Johnson Controls.
Big Net Holdings, Sterling Heights, Mich.
Director of Communications
Led all communications functions for region’s largest Internet Service Provider, cellular retailer and Competing Local Exchange Carrier, driving business growth in key markets.
Marx Layne & Company, Farmington Hills, Mich.
Represented clients for regional marketing and public relations agency.
Health Care Weekly Review, Southfield, Mich.
Wrote and produced editorial content for weekly health care industry and policy newspaper, covering industry and government.
American Red Cross, Detroit Mich.
Disaster Cycle Services Volunteer
Local Disaster Action Team leader and public affairs volunteer for American Red Cross Disaster Cycle Services in Michigan.
Friends of the Grosse Pointe Public Library
Support and extend the educational, cultural and outreach programs of the local library system.
Coalition Against Unsolicited Commercial E-Mail (CAUCE)
Founding Board Member and Vice President for Public Relations
Co-founder, board member and public relations lead of Internet-based coalition of users and systems administrators opposed to junk e-mail. Lead spokesperson for organization, interviewed by more than 100 media outlets on issues including junk e-mail, Internet marketing and privacy.
- Experienced public speaker and media spokesperson
- Accredited in public relations (APR) by the Public Relations Society of America since 2002
- Participant, Atlas Leadership Academy. Graduate, ALA Think Tank Leadership Training (2016)
- Conversant in French
- References available upon request